Privacy Policy

Last updated: October 26, 2026

Who We Are

This Privacy Policy explains how the Key Family of Companies ("Key Family," "we," "us," or "our") collects, uses, and shares information when you visit keyfamily.com (the "Website"). The Key Family of Companies includes Key Benefit Administrators, Inc. ("KBA") and its affiliated brands, including American Health Data Institute ("AHDI") and New Edge Health. Our principal office is located at 11100 USA Parkway, Suite 3300, Link 3, Fishers, Indiana 46250.

This Privacy Policy applies only to information collected through this Website. It does not apply to information collected offline or through other websites, including keybenefit.com, ahdi.com, thenewedgehealth.com, or any member or provider portal, each of which may have its own privacy policy.

Health information. This Website is a general information site and is not designed to collect protected health information ("PHI"). Form entries submitted through this Website are not HIPAA compliant, so please do not submit medical, claims, or other health information through our forms. If you are a member of a health plan administered by KBA or one of its affiliates, the use and disclosure of your health information is governed by the Health Insurance Portability and Accountability Act ("HIPAA") and by the Notice of Privacy Practices provided by your health plan, not by this Privacy Policy.

By using this Website, you agree to the practices described in this Privacy Policy.

Information We Collect

Information you give us. When you complete a contact or inquiry form, we collect the information you choose to provide, such as:

  • Your name, email address, and phone number
  • Your company or organization name and job title
  • Whether you are a broker, consultant, business owner, or employer/HR professional
  • The type of inquiry and any message you include

You can browse the Website without giving us any of this information. If you choose not to provide it, we may not be able to respond to your inquiry.

Our forms are not HIPAA compliant. Form entries submitted through this Website, including through Fluent Forms, are not collected, stored, or handled in a HIPAA-compliant manner and are not treated as protected health information. Do not include Social Security numbers, member ID numbers, or any medical, claims, prescription, or other health information in a form entry. If you are a plan member with a question about your benefits, claims, or eligibility, please call the number on your member ID card or use your secure member portal.

Information collected automatically. When you visit the Website, our hosting provider and website tools may automatically collect certain technical information, such as your IP address, browser type, device type, operating system, referring website, pages viewed, time spent on pages, and the date and time of your visit. We use this information in aggregate to keep the Website secure and working properly and to understand how it is used.

We do not sell products or accept payments through this Website, and we do not collect payment card information here.

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiry and connect you with the right company or team within the Key Family of Companies
  • Provide information about our benefit solutions, services, and events that you have asked about or that relate to your inquiry
  • Operate, maintain, secure, and improve the Website
  • Understand how visitors use the Website so we can improve its content and design
  • Detect, prevent, and address fraud, spam, security issues, or technical problems
  • Comply with legal obligations and enforce our rights

We do not sell or rent your personal information. If we send you marketing emails, you can unsubscribe at any time by using the link in the email or by contacting us using the information below.

Who Has Access to Your Information

We share information only as described below.

Within the Key Family of Companies. Information you submit may be shared among Key Benefit Administrators, Inc. and its affiliated brands, including AHDI and New Edge Health, so the right team can respond to your inquiry. Each is required to handle your information consistently with this Privacy Policy.

Website and service providers. We use trusted third parties to build, host, and maintain the Website. They may access information only as needed to perform services for us and are not permitted to use it for their own purposes. These include:

  • Marc Hyde Creative, our website design and development partner, which has administrative access to the Website to build, update, and maintain it, and may access form entries and technical data as needed to provide those services
  • SiteGround, which hosts the Website on our behalf and processes technical data such as IP addresses and server logs
  • WordPress, the content management system the Website runs on, along with plugins we use for features such as security and performance
  • Fluent Forms, the WordPress plugin that powers our contact and inquiry forms. Form entries are stored in the Website's WordPress database on SiteGround's servers and may also be delivered to our team by email notification
  • Analytics, email, and customer-relationship tools we may use to understand Website traffic and manage inquiries

Legal and safety reasons. We may disclose information if we believe in good faith that it is required by law, subpoena, or court order, or is necessary to protect the rights, property, or safety of the Key Family of Companies, our users, or the public.

Business transfers. If we are involved in a merger, acquisition, reorganization, or sale of assets, information collected through the Website may be transferred as part of that transaction, subject to this Privacy Policy.

Cookies and Analytics

The Website uses cookies and similar technologies. Cookies are small files stored on your device that help the Website function and help us understand how it is used. We use:

  • Essential cookies that WordPress and our hosting provider need to deliver the Website securely and keep it running properly
  • Analytics cookies that we may use now or in the future, from tools such as Google Analytics, which would collect information about how visitors use the Website, such as pages visited and time spent, so we can improve it

If we use Google Analytics, Google's use of the data it collects is governed by Google's own privacy policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.

Most browsers let you block or delete cookies through their settings. If you block cookies, some parts of the Website may not work as intended.

Do Not Track. Some browsers offer a "Do Not Track" setting. Because there is no common industry standard for responding to these signals, the Website does not currently respond to Do Not Track signals.

Security

We use reasonable administrative, technical, and physical safeguards to protect the information collected through the Website. These include encrypted (SSL/TLS) connections, secure hosting, and access limited to the people and service providers who need it. However, no website or method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Data Retention

We keep personal information only as long as needed to respond to your inquiry, maintain our business relationship with you, and meet our legal, accounting, and record-keeping obligations. After that, we delete it or keep it in a form that no longer identifies you.

Children's Privacy

The Website is intended for businesses, brokers, and adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

Your Choices

You may contact us at any time to:

  • Ask what personal information we have about you from the Website
  • Request that we correct or update it
  • Request that we delete it, subject to any legal obligation we have to keep it
  • Opt out of marketing emails

To make a request, contact us using the information below. We may need to verify your identity before responding. Depending on where you live, you may have additional rights under your state's privacy laws, and we will honor those rights as required.

The Website contains links to other websites, including those of our affiliated companies and third parties. We are not responsible for the privacy practices or content of websites we do not operate. We encourage you to read the privacy policy of every website you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page and update the "Last updated" date above. Changes take effect when they are posted. We encourage you to review this page periodically.

Governing Law and Disputes

This Privacy Policy and any dispute arising out of or relating to it or to your use of the Website are governed by the laws of the State of Indiana, without regard to its conflict-of-law rules. All disputes will be handled exclusively in the state or federal courts located in Hamilton County, Indiana, and you consent to the jurisdiction of those courts.

Contact Us

If you have questions about this Privacy Policy or want to make a request about your information, please contact us:

Key Family of Companies
c/o Key Benefit Administrators, Inc.
11100 USA Parkway, Suite 3300, Link 3
Fishers, Indiana 46250